As an independent study during wintersession 2014, I invented a brand image for a cafe and lunch bar. I first established an image through three patterns, a logo and a slogan: prepare your taste buds. My goal was to make healthy, organic and locally grown food seem approachable to the average person. I chose menu items that are common and recognizable, such as burgers, pasta, sandwiches, and emphasized the ingredients through the graphics.
Each menu item had a personalized sticker featuring its key ingredients. Depending on the item, it would be packaged in a standard bag, bottle, small, medium, or large box, which is then personalized with three stickers: the food item sticker, cafe logo sticker and a "prepare your taste buds" sticker (which is also used to close the entire box structure).