In early 2016, I transformed Genospace's visual brand was to reflect the company's values of integrity, collaboration, creativity, trust, perseverance and data-driven decision making.
In order to communicate the brand through a visual language, the inspiration had to come from Genospace’s values. The graphics represent multivariate data across disparate sources becoming accessible through the Genospace platform. The software we build is the catalyst for discovery and insight in precision medicine, and it drives us to advance the field toward better outcomes.
The entire design process started with creativity and inspired concepts, which was then validated with data through user testing.